How can we engage ‘older people’ to actively participate in creating ‘age-friendly’ cities?

What is Social Marketing? I once conducted focus groups for a project in Kiama.  Photo stimulus were shown of local beach scenes to elicit local ownership and buy in for the social marketing campaign.  It was fascinating to listen to the discussion about the identification of ‘Gerringong’ v ‘Bombo’ sand.  The colour and texture of

Stay Connected. Stay Well.

Stay Connected. Stay Well. Humans are pack animals. We call them “families” because it sounds nicer, but we need our pack. Social connectedness is one of the strongest protective factors against chronic disease and mental illness. When we are surrounded by our pack, by the people who truly understand us and support us, we are

One Good Street

Age Friendly Illawarra joined with Edmiston Jones in their Wollongong studio to take part in a conversation about human centred design in an ageing world. Nearly 40 people gathered to hear Matiu Bush, Head of innovation at Bolton Clarke, speak about One Good Street. A key driver is research showing that social isolation is a